August 2, 2010 SuperMedia clients using the SuperGuarantee shield to further promote their business can attract the many consumers who search for businesses with a guarantee DALLAS – SuperMedia LLC recently launched ShieldPower, a new licensing program for SuperGuarantee businesses, making it even easier for consumers to spot the ‘Good Guys.’ Qualified businesses can now leverage the power of the SuperGuarantee Shield and use it on their Web sites, company vehicles, business cards, uniforms and more. The SuperGuarantee® program is a national consumer guarantee initiative designed to lower the risk of hiring contractors, plumbers, auto body repair shops and thousands of other service- based businesses. * Recent research by SuperMedia shows how important a guarantee is to consumers. When consumers hire a business to perform a service, nine out of 10 prefer to hire one with a service guarantee. ** “We are receiving more and more positive feedback from clients who are seeing the benefits of the SuperGuarantee as it generates more interest in their business for them and provides an instant competitive advantage,” said Scott Klein CEO at SuperMedia Inc. "As the first in the industry to stand behind the services of its SuperGuarantee advertisers, consumers have greater reason to trust SuperMedia and our SuperGuarantee partners." Recognizing the benefits and power of the SuperGuarantee, SuperMedia clients have asked for more. By taking advantage of the new ShieldPower program eligible clients are able to use the SuperGuarantee Shield to advertise themselves as ‘Good Guys’ in a variety of ways, distinguishing their business as a business with the added benefit of a guarantee. Participating clients can use the Shield logo to promote their business at no cost for the first year. The program helps promote SuperMedia clients and gets the word out that consumers should look for the SuperGuarantee Shield to find services backed by SuperGuarantee. SuperMedia’s ‘Good Guys’ national ad campaign reinforces this message, so each time a SuperMedia ad runs, it benefits the client. With the SuperGuarantee program, if a consumer is not satisfied with the service provided by a participating SuperGuarantee business, SuperMedia will work to resolve any issues or, if unable to resolve the issue SuperMedia will reimburse the consumer up to $500 of the cost of labor for the service. * SuperGuarantee businesses are exclusively found on Superpages.com®, in the SuperYellowPages and SuperpagesDirect® direct mail products. The SuperGuarantee program is free for consumers and offered at no additional charge for clients purchasing eligible advertising. Advertising clients qualify for the SuperGuarantee program based on heading, category, and ad program. For more information on the ShieldPower program visit www.ShieldPower.com. * Restrictions apply. For full details, see the Terms and Conditions for the SuperGuarantee program at www.superguarantee.com. ** Opinion Outpost Panel Consumer Omnibus survey, December 2009 † Restrictions apply. For a complete description, please read our Usage Guidelines and program Terms and Conditions at www.shieldpower.com.
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Forward-Looking Statements Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements that include the words “believe,” “will,” “would,” “propose,” “anticipate,” “foresee,” and similar expressions identify forward-looking statements. For a discussion of the risks and uncertainties see SuperMedia’s periodic filings with the Securities and Exchange Commission, which you may view at www.sec.gov, and in particular, SuperMedia LLC’s Annual Report on Form 10-K for the fiscal year ending December 31, 2009 and SuperMedia LLC’s subsequent Quarterly Reports on Form 10-Q. About SuperMedia LLC SuperMedia LLC (“SuperMedia”) (NASDAQ:SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Clickhere results. Ring-the-phone results. Knock-on-the-door results. SuperMedia’s advertising products and services include: the award-winning SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Verizon® SuperYellowPages, FairPoint® SuperYellowPages and Frontier® SuperYellowPages, Superpages.com®, EveryCarListed.com®, Switchboard.comSM, LocalSearch.comSM, Superpages MobileSM and SuperpagesDirect® direct mail products. For more information, visit www.supermedia.com. SPMD-G Media Relations Contacts: Andrew Shane (972) 453-6473 [email protected] 1) Restrictions apply. For full details, see the Terms and Conditions for the SuperGuarantee program at www.superguarantee.com.]]>